ticketSOUP.com® crowned Best New Brand in Marketing
Society Star Awards 2010
24 May 2009
ticketSOUP.com®, the online ticketing website has come top of
its class in the Best New Brand category of the Marketing Society's
Star Awards, held recently at the Edinburgh Corn Exchange.
Launched on 1 June 2009, the website functions as a box office
for owners, the Scottish Exhibition + Conference Centre (SECC) and
external suppliers, including Hampden Park and Glasgow &
Edinburgh Hogmanay celebrations.
Since its creation, ticketSOUP.com® has helped increase ticket
sales revenue for a number of concert promoters and event
organisers. In turn, customers have benefited from easier access to
an even wider range of events.
Sean Murray, Head of Event Marketing, SECC commented; "Creating
ticketSOUP.com® has been about developing a brand consumers,
promoters and event organisers can buy into because they can
identify with its core values.
"At the same time, we wanted to deliver commercial opportunities
based on the volume of traffic the site delivers to advertisers as
a result of its correct positioning and marketing strategy.
"It is extremely rewarding to be successful only one year later
and have the brand recognised by our industry peers.
"This achievement is also testament to the skill of our
dedicated in-house marketing team and the talent of some of
Scotland's most renowned creative teams without whom we couldn't
have brought ticketSOUP.com® to life."
ticketSOUP.com® has helped increase both the SECC's revenue from
ticketing sales and online traffic to its website.
The in-house team worked with agencies including Teviot
(corporate identity), Blonde (website) and Tangent Graphic
(roll-out/campaign) to deliver the brand and marketing
strategies.
For further information please contact:
Contact
For more information, additional interviews or photography
please contact:
Caroline Inglis / Alistair Turner
Davies Tanner
Tel: + 44 (0)131 243 2551 / +44 (0)1892 619 100
mailto:caroline.inglis@daviestanner.co.uk
/ alistair.turner@daviestanner.co.uk
